Drake is arguably the most iconic rapper of his time. He is pushing his superstar status to a whole new level with his latest venture. The OVO superstar has partnered with Ultimate Rap League (URL) and Caffeine TV to host Til Death Do Us Part, which is scheduled to take place in Long Beach, California on Oct. 30.
“I really put this event together because there’s so much time we spend debating, in sport, in competition, what if, you know? What would happen if this person had to go up against this person? You know, a lot of the time our debates stem from our dream matchups, and this event, fortunately for us in battle rap, is that debate coming to life.” – Drake
The Canadian born rapper, celebrated his birthday Oct., 23, uniquely with a wild west themed party. This star studded event was one of the hottest themed parties of the year. Additionally, his celebratory endeavors seemingly amplify his dedication to hip hop. Not to mention his Billboard charting success.
This battle rap event magnifies Drake’s birthday and URL’s 12th anniversary. Til Death Do Us Part, will feature dream matchups such as Loaded Lux and Geechi Gotti; Pat Stay and Real Sikh; Tay Roc and Nu Jerzy Twork. These names only scratch the surface of what fans can expect.
URL’s co-founder Troy “Smack White” Mitchell expects this event to be the biggest event in battle rap history.
In anticipation of this epic event, fans have began to create hilarious impersonations of the battle rappers. Twitter has erupted with fans who are taking on the challenge of creating creative bars to insinuate the upcoming participants style.
URL announced this partnership in February as the world’s largest battle rap competition. URL is it’s biggest platform to date and by partnering with live-streaming platform Caffeine led to a reported multi-year deal. Ultimately, this deal gave the rapper his own streaming channel. Caffeine’s ultimate goal is to rival Amazon’s Twitch and Google’s YouTube through partnerships with some of the biggest stars in the entertainment arena. Caffeine originally launched in November 2019 and was created by Apple designer Ben Keighran.
Drake is no stranger to the live stream game. In 2018, he broke records during a Twitch live stream where he paired with Travis Scott, NFL wide receiver JuJu Smith-Schuster and professional gamer Ninja for a Fortnight battle that harvested over 628,000 viewers.
Drakes plan to rewrite history is underway. He has left a lasting impression on a pivotal moment in rap history. On the contrary, the actor turned rapper is no one track entertainer and he is bulldozing his way into hip hop history.
A southern charmer from Georgia who loves hip hop culture and the change it brings to the world. I want to capture what lies beneath the surface of every action and lyric and express it through the eyes of the originator.
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