CÎROC is launching CÎROC Honey Melon, their new limited-edition flavor.
The desert was hot for Coachella this weekend, but this star-studded launch event was hotter.
CÎROC Honey Melon Launch Event In Palm Springs
The launch took place at Soho Desert House in Palm Springs.
Lady London, Justin Combs, Quincy Brown & more celebrated new limited-edition CÎROC Honey Melon at Soho Desert House in Palm Springs.
Exclusive Photos for CÎROC Honey Melon
Below are exclusive photos to one of the hottest events in town.
Quincy Brown at Soho Desert House in Palm Springs celebrating the launch of limited-edition CÎROC Honey Melon. Image source: Loamis Media.
Quincy Brown at Soho Desert House in Palm Springs celebrating the launch of limited-edition CÎROC Honey Melon. Image source: Loamis Media.
It’s Given’ Lit Country Club
Superstars like DJ Kaytranda and rapper Aminé also attended.
These stars visited the ‘Fresh Serves Club,’ which is given’ a more updated country club experience for a new generation.
Lady London celebrates arrival limited-edition CÎROC Honey Melon at Soho Desert House in Palm Springs. Image source: Loamis Media.
Lady London Enjoys New Limited-Edition CÎROC Honey Melon at Soho Desert House in Palm Springs_Loamis Media
What Happened At The Launch Event?
This party had a line up of special guest DJ’s, the CÎROC Honey Melon cocktails, and guests could pick up customized merchchandise provided by the pro shop for pickle ball.
They had the option to play the game on the CÎROC Honey Melon Fresh Serves court.
Soho Desert House is located a few miles from Coachella.
CÎROC Linked Up with Diddy in 2007
CÎROC Ultra-Premium Vodka launched in 2003 and joined forces with hip-hop veteran Sean “Diddy” Combs in 2007.
Diddy went from passing the Courvoisier with Busta Rhymes to pushing the CÎROC brand out everywhere.
Combs explained the reason he wanted to work with one of Diageo PLC’s superpremium lines in an interview.
He said the company had an understanding with him.
“I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder,” said the New York native.
Lady London celebrateslimited-edition CÎROC Honey Melon at Soho Desert House in Palm Springs. Image source: Loamis Media.
Lady London Getting The Love She Deserves
The mainstream part of the industry has been showing rapper Lady London a lot of love lately. We love to see it!
The East Coast rapper just appeared on Ciara’s remix of “Da Girls” with fellow New York rapper Lola Brooke.
My name is Vhannah. I'm from New York. I love to write — including for TV, on my blog "Vhannah Montana," or here (about my passion for music and what's trending in the industry).
Continue Reading
Advertisement
By continuing to browse this site, you agree to our use of cookies.