Jay-Z set the NFL ablaze after the announcement of his new partnership with the league. Hov looks to make his impact in more than one facet within the multi-billion dollar industry. Primarily, he has been tasked with overseeing two programs in the NFL. The first, to helm the search for live entertainment options for the league. The second is a social justice initiative to solve the issues that have plagued the league and made national headlines frequently over the last few years. At the center of these issues has been the perceived blackballing of former San Francisco quarterback Colin Kaepernick. Kap as the pioneer in sparking the conversation about police brutality in America, primarily through his actions of kneeling during the national anthem. The irony and controversy of this ordeal is that Jay-Z defended Kaepernick’s actions and took a stance against the NFL. The solidarity between the two seems to have dissipated as many accuse Hov of selling out to profit off of the NFL.
The Roc Nation founder also seems to have a legitimate interest in claiming significant ownership of an NFL team. The team Jay will invest in is still undetermined but supposedly he will acquire his stake in the near future. Colin Kaepernick’s girlfriend, Nessa, has been one of the key vocal critics against Jay’s partnership. Clips have surfaced of the Hot 97 radio personality condemning Jay’s actions. When asked for comment Hov said, “The NFL has a great big platform, and it has to be all-inclusive. They were willing to do some things, to make some changes, that we can do some good.”
Jay also said he could have more of an impact by partnering with the NFL and helping millions rather than standing by Kaepernick out of spite trying to assist one man. Whether you agree with that or you feel his move was divisive to the cause, all that’s known is the NFL will take a new shape this upcoming year.
Ben Goodfellow |IG: bennygoodfellow
Twitter: bennygoodfellow