After three years, the three-day festival, JBL Fest, is back. It will take place in Las Vegas from Sept. 27-29.
The festival is being hosted by Bebe Rexha. It is billing itself as an intersection of music, sports, and gaming. However, it appears that only the first night, which is invite-only, will be doing any intersecting. Doja Cat will be headlining the event, with The Kid Laroi, Martin Garrix, and Tigerlily all making appearances. They are all hyped for the festival.
“I’m stoked to work with JBL because I vibe most when I’m completely dialed into what I want to say as an artist and person, and the brand supports and encourages self-expression,” said The Kid Laroi. “Our shared passion for making bold statements through music and sound is truly inspiring.”
The first day of JBL Fest will be an invite-only welcome party with a live performance from Bebe Rexha. This first night is where the sports and gaming interactions happen. Gallery-style installations there will showcase JBL’s immersion in music, sports, and gaming, as well as a virtual exploration of the Metaverse, according to Bill Wyman, vice president of integrated marketing at HARMAN.
“We’re making up for a lost time, so this year’s Fest, hosted by the one and only Bebe Rexha, will be jam-packed with never-before-seen events, including special experiences for consumers, performances, and a virtual exploration into the Metaverse, all designed to bring together the most daring and disruptive voices to be heard across music, sports and gaming.”
The second night of the festival will take place at the Virgin Hotels Las Vegas Great Lawn. Doja Cat and The Kid Laroi will be giving performances. There will be plenty of consumer activities there, as well as experiences personally curated by Doja Cat.
The final night promises to be the loudest. It is going to take place at the Hakkasan Nightclub in the MGM Grand Hotel. There will be performances there by Tigerlily and Martin Garrix.
Visit the official site to learn more. https://www.jbl.com/fest-2022.html
Written by Justin Acosta
Twitter: @hahalacka
