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Kanye West Announces Album in Beats Commercial

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Kanye West

Kanye West is dropping a new album

Seemingly out of nowhere, Kanye West has returned to hip-hop’s spotlight. After hosting an unexpected listening party, rumors of his next project began flowing. Last night, West officially announced his new album.

During last night’s NBA Finals game, a new advertisement for the Beats Studio Buds premiered. The commercial featured American track star Sha’Carri Richardson and new music from West himself. Richardson recently gained support and sparked dialogue around the country. She was suspended from the Olympics for marijuana usage.

We got a lot of new information

A block of text explains that West’s next album, Donda, will release this Friday in the corner of the commercial. His late mother, who passed away in 2007, serves as the inspiration for the album’s title.

The text also reveals that a listening event livestream on Apple Music this Thursday at 8 PM EST. Album livestreams are now somewhat of a tradition for West, who premiered The Life of Pablo and Ye during live events.

Kanye West

The commercial previewed the new song “No Child Left Behind,” which features vocals from Vory. French DJ Gesaffelstein claimed production credits.

Check out the full commercial below.

Andrew “Jetlag” Preisig | IG @ThankYouJetlag | Twitter @ThankYouJetlag

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