FM Fashion
‘Red Sneakers’ Worn By Rihanna During Super Bowl Halftime Show Sparks 136% Increase In US Google Searches
Rihanna performed at the Super Bowl LVII on February 12th, cheered on by her boyfriend A$AP Rocky. She made a strong impression on the fashion world, wearing a custom-made Loewe and Alaïa entirely red outfit. The outfit included an unzipped jumpsuit, leather corset, sleeping bag coat, gloves, and Maison Margiela MM6 x Salomon sneakers. Boohoo’s study indicates that Google searches for ‘red sneakers’ in the US have increased significantly, with a surge of more than 136%, reaching an all-time high.
Rihanna’s Attire Grabs Everyone’s Attention
During her 13-minute Super Bowl show, there were over 5,000 searches for ‘Rihanna shoes,’ as per the data. The media has widely documented Rihanna’s preference for bright red sneakers. It also appears her influence has extended to the fashion choices of her fans.
Furthermore, the study found a remarkable surge in searches in the US for a ‘red jumpsuit’ after Rihanna’s performance, with a whopping 520% increase. Furthermore, the analysis discovered that searches for ‘red coat’ and ‘red puffer jacket’ rose significantly in the US, by 189% and 177%, respectively.
A Fashion Legend’s Coat and Red Sneakers: The Highlights of Rihanna’s Super Bowl Performance
The collaboration between Maison Margiela MM6 and Salomon Cross Low on Rihanna’s red sneakers led to a surge in search interest for both brands. According to Google Trends, searches for ‘Salomon sneakers’ soared by 417%, achieving their highest level in five years. Meanwhile, ‘MM6’ searches also hit a 5-year high, surging by 303% during the Super Bowl. This indicates that Rihanna’s fashion choices significantly impacted her popularity and the brands she wore.
MM6 Maison Margiela x Salomon Cross Low sneakers. Credit: Maison Margiela
Purchase the sneakers here.
While performing at the major sports event in Glendale, Arizona, the “Man Down” singer stunned the audience with an all-red outfit while performing a medley of her hit songs, such as “Only Girl in the World” and “We Found Love.” However, in the last few minutes of her performance, she paid homage to the legendary fashion icon André Leon Talley by donning an Alaïa sleeping bag coat, reminiscent of his iconic Norma Kamali coat. This added more meaning and depth to her already impressive performance.
On the left is Rihanna in Alaïa sleeping bag coat. On the right is André Leon Talley wearing Norma Kamali. Image source: @alaia/Instagram, Ike Edeani from @normakamali/Instagram.
The Heartfelt Response To Rihanna’s Coat Tribute
Talley’s official Instagram account recognized Rihanna’s tribute with an emotive caption that read, “When the sun shines, we’ll shine together. Told you I’ll be here forever… said I’ll always be your friend,” while tagging Rihanna and using the Super Bowl hashtag. The post featured a photo of Talley wearing the same coat Rihanna wore during her performance.
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Fenty Beauty Featured In Super Bowl Performance
In another notable moment, Rihanna’s appearance on stage seemed to reveal that she was expecting her second child, as later confirmed by her representative. During the show, the superstar also promoted her brand, Fenty Beauty. Her makeup application during the Super Bowl performance led to an impressive 1,860% surge in searches worldwide.
Rihanna’s incorporation of her Fenty Beauty makeup application in the performance is essential as it allows her to showcase her brand and personal style in a high-profile event watched by millions of people. The use of Fenty Beauty during her performance can inspire viewers to try new makeup looks and experiment with their own personal style. Overall, Rihanna’s performances have a powerful impact on her fans, providing inspiration and motivation for individuals around the globe.
Boohoo’s Spokesperson Weighs In On Newly Released Findings
According to a Boohoo spokesperson:
“Rihanna is a well-known fashion trendsetter with a history of iconic looks to back it up, having also won the Style Icon Award at the CFDAs in 2014. It’s not the first time she caused red to trend, having previously sent red hair dye flying off the shelves in the early 2010s after dyeing her hair during her Loud era. Google data shows that ‘Rihanna red hair’ is still Googled over 11,000 times monthly, showing just how impactful her style is.
She is known for dressing fearlessly and inspiring others to do the same, which is why she’s so influential. Rihanna knows how to make a statement, and with the arrival of baby bump number two, we cannot wait to see the next round of groundbreaking maternity style she’ll no doubt pull off.”
The Multi-Faceted Approach: Staying Relevant Beyond One’s Field
Rihanna’s enduring charisma has helped her remain relevant and at the top of the music industry for over a decade. The singer uses her platform to entertain and promote meaningful social issues such as feminism, mental health, and racial equality. In sharing her experiences and struggles, Rihanna has created an authentic connection with her audience, allowing them to feel seen and understood.
Her ability to adapt and evolve in the ever-changing music industry has only added to her appeal and kept her fans engaged and excited for each new project. A testament to her hard work and entrepreneurial spirit is her successful business ventures, which have disrupted the beauty and fashion industries by promoting inclusivity and diversity. As a result of Rihanna’s magnetic presence and unwavering commitment to her beliefs, she inspires fans to be confident, bold, and unapologetically themselves.
Written by Nikiya Biggs | Twitter | Pinterest | Instagram
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