When Snoop Dogg invested in Death Row Records, he had a significant vision for the label’s trajectory. He plans to make history as the new head of the record label. In his words,
“Just like we broke the industry when we were the first independent [label] to be major, I want to be the first major [label] in the metaverse.”
Looking at Snoop’s entrepreneurial success, especially in the NFT niche, it is clear he has a solid vision.
Snoop And “Death Row” In Metaverse
Snoop Dogg and Death Row Records is not new to the metaverse or NFT. He has actively operated in the NFT exchange market. Last year the hip-hop icon dropped a collection on cyrpto.com; the drop included this message from the Dogg Father.
“A portion of the proceeds will support young, emerging artists in the crypto space as well as Snoop’s Youth Football League.”
Snoop isn’t only a seller of NFT’s. Snoop is an active promoter of NFT and crypto. In September of 2021, Snoop confirmed he was behind a Twitter account consistently promoting NFT/Crypto.
Snoop’s Real Estate Success in the Metaverse
If that seems impressive, in December of last year, Snoop sold land beside his home in the metaverse to the tune of $450K in Ethereum, a source notes.
So operating Death Row in the metaverse is right within the artist’s Wheelhouse.
Is Snoop Doing Too Much Too Soon
Some may think it premature to lay out such a grandiose plan when his acquisition is recent. Because, unbelievably, it has only been a week in a half since the purchase was fulfilled. His official announcement of ownership took place on February 9th. So today, we are discussing his dive into new frontiers.
While it seems hasty, it is not. According to a source, this transaction has been years in the making. Snoop has had his sights set on the purchase of Death Row for some time now. Finally, the world is seeing the fulfillment of a vision long-held.
Reasonably if his commitment to the label’s procurement led him to fulfillment, he would do the same for Death Row’s trajectory.
Looking Forward
We can expect big things from Snoop Dogg at the head of the table. This buy is about way more than the bottom line. This is a passion project. In the Doggfather’s words,’
“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding member. This is an extremely meaningful moment for me.”
Passionate endeavors undergirded by meaningful moments are sparks that ignite success.
Congratulations to Snoop on the acquisition. Major props for his forward-thinking vision and drive. Artists like him exemplify the heart and soul of hip-hop culture.
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Written by Renae Richardson
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Did you read about Suge Knight’s response to Snoop Dogg’s acquisition? If not, then check out FM Hip Hop’s retrospective article.
