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The ‘Barbie’ Movie Trailer Effect: Surge In Fashion Searches Worldwide



Image source: Warner Bros.

Recently, the release of the Barbie movie trailer and star-studded cast posters has caused a significant surge in online searches for “Barbie fashion” globally. Within hours of the trailer’s release, online searches for “Barbie fashion” surged by 106%, according to a Google search data analysis conducted by fashion site Flaunt Your Fashion. The study also revealed that the number of searches for “Barbie fashion” exceeded the average by more than double in just one day. This interest surge highlights the iconic fashion doll’s continued relevance and excitement surrounding the upcoming film.

In addition to “Barbie fashion,” searches for “Barbie style” have risen by 142% worldwide. Searches for “pink clothes,” which are Barbie’s signature color, have increased by a staggering 174% since the trailer’s release. Overnight, the searches for “blonde hair dye” increased by 157%, hinting that even Barbie’s iconic blonde hair did not escape the trend.

The Barbie movie, which features Margot Robbie in the lead role and is directed by the talented Greta Gerwig, is set to hit theaters in July of this year. The movie has many stars, including Ryan Gosling, Dua Lipa, America Ferrara, and many more, making it clear why fans eagerly anticipate its release. These search data insights only add to the excitement and enthusiasm surrounding the upcoming Barbie movie.

Watch the trailer below:

The Missing Superstar Of Greta Gerwig’s Barbie

However, one superstar is missing from this film, and that is none other than the incomparable Nicki Minaj! We all know Nicki as the fearless rapper, singer, and songwriter who’s never afraid to push the boundaries. Let’s not forget her killer fashion sense that always leaves us wanting more. She has been an integral part of the legendary “Barbie” brand for many years. People have appropriately nicknamed her a real-life “Barbie doll” due to her glamorous personality.

Nicki often incorporates Barbie-inspired elements into her fashion sense, including pink clothing, bold makeup, and blonde wigs. She has even been spotted wearing clothing featuring Barbie’s iconic logo!


Nicki Minaj is wearing Barbie attire. Credit: IWMBuzz

In 2011, Mattel collaborated with the “Starships” rapper to create a unique Barbie doll that resembled her with pink hair and an outfit inspired by her album, “Pink Friday.” The doll was later auctioned off, and the proceeds were donated to charity, raising a staggering $15,000.

Nicki Minaj’s Barbie doll was auctioned for charity. Credit: Billboard

Fast forward to 2018, when Nicki Minaj released her music video “Barbie Dreams,” where various Barbie dolls surrounded her. The video showcased her signature fashion style and highlighted her close relationship with the brand.

The Rise Of “Barbiecore” Fashion In 2022

Similarly, Barbie-inspired fashion was in Vogue in 2022 with undeniable charm.

Since the release of images from Greta Gerwig’s upcoming film featuring Margot Robbie as a cheerful Barbie, the fashion industry has been entranced by the lovely fashion trend known as “Barbiecore.” As a result, several celebrities have taken notice of this new trend.

During the premiere of Machine Gun Kelly’s documentary “Life in Pink,” he and Megan Fox made a bold fashion statement. The couple looked like real-life Barbie and Ken with their matching pink hair and stunning outfits by London-based designers. Additionally, Megan wore a hot pink mini dress created by Nensi Dojaka, the winner of the 2021 LVMH Prize. On the other hand, MGK donned a crop top designed by the up-and-coming fashion designer Chet Lo.


Machine Gun Kelly and Megan Fox at the ‘Life in Pink’ premiere in 2022. Credit: Gotham

Another celebrity who has embraced the “Barbiecore” trend in 2022 is singer Lizzo. During an episode of First We Feast‘s viral YouTube show, Hot Ones, Lizzo wore a vibrant pink cheetah-print top and matching bomber jacket. Not only that, even her hairstyle, which was hot pink and waved, blended perfectly with her gold and highlighter pink eyeshadow.


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Insights From A Flaunt Your Fashion Spokesperson

According to a spokesperson for Flaunt Your Fashion, “Barbie has been a staple of popular culture for decades with her instantly recognizable look. The newly released trailer and movie posters have caused a buzz online with fans eagerly awaiting the movie, which is set to be released in the Summer. As these findings show, the excitement has also transcended into the fashion space, with many fans wanting to emulate Barbie’s iconic style, indicating that pink tones, cowboy boots, and bright patterns are set to make a big comeback this Summer.”

Written by Nikiya Biggs | Twitter | LinkedIn | Instagram

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Experienced, dedicated, and goal-oriented writer with a flair for producing informative and captivating content. Experience spanning 5+ years in writing includes correct grammar, fact-checking, and adaptability. Throughout my life, I've been exposed to many opportunities. I have played the piano, participated in many recitals, and won numerous awards throughout my life. I have been honing my writing skills for years in my spare time. As an example, I have completed writing exercises and created my own stories in this regard.

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