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Wayno Explains Roc Nation’s Lack Of Interest in Ye



Wayno Explains Roc Nation's Disinterest in Kanye West's "All Falls Down"
Photo Credit: Billboard.

The first act of Ye’s “jeen-yuhs” documentary highlights some of the challenges Ye faced when attempting to break into the rap scene as a superproducer. TodayWayno (current A&R for QC, former Roc-A-Fella records affiliate, manager, and artist) took to Twitter to offer some additional context.

What Did The Label Staff Think Of Kanye’s Song?

Ye’s visit to the Roc-A-Fella records office was one of the “jeen-yuhs” documentary highlights. As a result, it has made the rounds on social media sites. In this scene, he also plays a recording of an early version of the song “All Falls Down” to members of the label staff. At the same time, he was accompanied by a camera crew.

In the eyes of fans who had not been aware of these events before now, the company’s employees’ lack of interest and enthusiasm came as a shock. As a result, people began tweeting questions, such as “How could they not know ‘All Falls Down’ was amazing?” Wayno provided his inside perspective on what transpired:

Wayno Addressing Skeptical Fans Through Tweets

His firsthand account of events automatically qualifies as credible as a staff member. Wayno stated that he did this regularly. People were still skeptical of his statements. Even after pointing out that some of the staff members were surprised to hear the record:

Wayno said people were unfamiliar with frequent video recording in the offices in a series of tweets. Adding that “nobody at Roc disliked Kanye.” He also brought up Ramses Francois, an alum of Roc-A-Fella.

When Wayno said Roc-A-Fella had already signed Ye upon visiting his office, several people were surprised. The documentary identifies Ye as a producer. Yet, he strived to come off as a rapper.

Written by Nikiya Biggs


Click on FM Hip Hop’s retrospective articles to find more information on ye.

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