The Super Bowl is the place where ads go to get emotional, comical, or at times just plain weird, but this year, 50 Cent decided to show up and flip the whole script. Basically, treating DoorDash’s Big Game commercial like a diss track with a corporate budget. And honestly? It might be the best thing to happen to Super Bowl advertising and petty culture.
“Beef” Has Never Tasted So Literal
50 Cent’s and DoorDash’s Super Bowl ad, titled The Big Beef, should come with a trigger warning for Hip Hop heads and meme lords alike. The whole 60 seconds is 50 doing what he does best, trolling, while unpacking a DoorDash bag like it’s a mixtape drop. There’s no football star cameo or puppies, just him, the camera, and a relentless parade of cultural jabs.
In the spot, he starts with ruthless honesty: “It’s come to my attention that everyone’s calling me a troll.“ He says he’s “done with that,“ right before turning around and launching into a masterclass in subliminal shade. Classic 50 energy.
Easter Eggs That Hit If You Know the Beef
To the casual viewer, it might just look like a guy pulling snacks out of a bag, but Hip Hop fans saw what was happening immediately. In the commercial, 50 Cent reaches into the DoorDash delivery bag and pulls out:
- Cheese Puffs: a wink to Sean “Puffy“ Combs.
- A pack of combs: “Oh, they sell combs… what a coincidence“ direct (and hilarious) shade.
- A bottle of Branson Cognac: aged “four years or 50 months,“ a sly reference to Combs’ sentence length.
It’s subtle enough to fly over the heads of the Super Bowl-only crowd, but to the internet? It’s like watching a roast unfold in real time.
This Is Not a Commercial. It’s a Cultural Statement.
Here’s the part that’s actually genius: while this is technically a corporate campaign for DoorDash, 50 didn’t do the usual ad-man nod-and-smile thing. Instead, he leaned fully into his troll persona. And unlike most Super Bowl commercials that try to tug at your heartstrings or force you to remember a jingle, this one makes you laugh, then think about it for ten minutes straight.
DoorDash and 50 Cent clearly knew what they were doing with the commercial, too. According to the company, they wanted someone who naturally embodies “beef“ and who better than Hip Hop’s self-appointed king of clap-backs?
If 50 Cent’s goal was to make a commercial that actually gets talked about, mission accomplished. Whether you’re there for the football or the commercials, this moment was one of the year’s funniest pop-culture crossroads.
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Brittany Belizor | IG @Brittieb_ | Twitter @BBelizor
