It’s been decades since the legendary rap super duo Outkast were at the heights of their careers. André 3000, one of half of the Atlanta group, will now participate in a new campaign with streetwear fashion brand Supreme. André is a relatively reserved & private person these days, but when he does resurface, it’s always a moment for the culture.
Supreme made the announcement today (Aug 20) on Instagram with a post featuring André 3000 himself. Take a look at the picture below of André 3000 sporting the iconic Supreme box logo white t-shirt:
Earlier this year, we also saw André 3000 participate in a Superbowl commercial earlier this year. The “Sally’s Seashells” commercial from the infamous company Squarespace features the Southern Hip-Hop legend & the stunning superstar actress, Zendaya. The internet fell in love with this unexpected collaboration of brands & was indeed a success for Squarespace monetarily. While André isn’t physically present in the clip, it’s refreshing hearing him narrate a Superbowl commercial in 2022.
Furthermore, 3000 himself likely even got paid a pretty hefty amount considering how much money the annual sports event generates. Watch the full commercial below to see the magic of both André & Zendaya:
Will We Ever Get More Music From André 3000?
No matter how often he reappears, André 3000 made it clear that he is retiring from rapping. This makes him one of few legacy acts that have quit on their terms (instead of falling off). That said, André still rarely blesses specifically chosen artists with his vocals whenever it makes sense.
We recently heard him on the track “Life Of The Party” from Kanye West’s “DONDA” deluxe album.
How many more verses/songs do you think we’ll get from one of the genre’s icons?
I've been writing Hip-Hop content on my own for almost 2 years now. Music has always been my passion, and I have experience in most areas that utilize the art form: production, writing, curating, engineering, etc.
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