Peloton (@onepeloton), the world’s leading interactive fitness platform, and American singer and actress Beyoncé (@beyonce) have teamed up for a series of workouts this fall in honor of HBCU’s homecoming season. For those of you who don’t know, HCBU stands for Historically black colleges and universities.
Apparently, their collaboration will include Beyoncé-branded workouts in cycling, running, strength exercises, yoga and meditation. As a part of the deal, Peloton will be giving a two-year digital membership to students at 10 different HBUs. Some of the colleges include Texas Southern University, Spelman College, Clark Atlanta University, Hampton University, and Bennett College.
The program will allow all currently enrolled students unlimited access to live and on-demand classes from Peloton’s world class instructors.
“I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens”, Beyoncé said in a statement.
See what Peloton had to say about Beyoncé below.
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The stage is yours. The collaboration you’ve been waiting for is here! Let the power of music fuel your workouts all week long in our @beyonce Artist Series. Join the party with other Beyoncé fans in the community when you sweat with the Tag #PelotonxBeyoncé. Check the schedule to count yourself into the upcoming yoga flow with @chelsealovesyoga’s on Wednesday, 11/11, at 7:30 PM ET followed by a meditation at 8:05 PM ET, @robinnyc’s outdoor run dropping Thursday, 11/12 and full-body strength at 7:30 PM ET, @allymisslove’s ride Friday, 11/13, at 5 PM ET, and @jsimsfit’s Bootcamp on Saturday, 11/14, at 10 AM ET and don’t forget to take @alextoussaint25 and @tune2tunde’s Two for One on demand now.
Additionally, Beyoncé is the most requested artist by Peloton’s global community, which contains more than 3.6 million members. Their long-awaited partnership has also sparked a 5% increase in their stock, creating a $1.5 billion dollar increase.