Photo by Laura Chouette on Unsplash
Cardi B is once again making headlines, this time for venturing into the fashion and beauty industries in an ownership role. The Grammy-winning artist, known for her bold style and unapologetic persona, has teamed up with the e-commerce powerhouse Revolve Group to launch her own brand. This new collaboration marks Cardi’s first official step into creating her very own business empire, and it’s clear that her ambition doesn’t stop at just being a rapper.
In an exclusive interview with Women’s Wear Daily, Cardi opened up about this exciting new chapter. The collaboration with Revolve is more than just a business deal—it’s an opportunity to build a lasting, multi-category lifestyle brand that reflects her journey from her roots in the Bronx to international stardom. “People have been expecting both from me,” Cardi said, referring to her highly anticipated second album and her new fashion line. “My beauty line, people have been expecting that, like an album… We have to come in strong.” And that’s exactly what Cardi plans to do.
A Vision for Long-Term Success
This collaboration is not just a passing trend for Cardi B. She’s focused on creating a brand that will stand the test of time. By teaming up with Revolve, she gains access to the platform’s vast reach while maintaining creative control over her brand. Cardi’s goal is to build something far more valuable than just a fleeting fashion collection—she’s looking to create a business empire that spans categories and transcends trends.
Her team, including manager Patientce Foster and stylist Kollin Carter, have been instrumental in helping Cardi bring her vision to life. With their expertise and support, Cardi aims to create a brand that’s not only inspired by her but also deeply connected to her roots and her story. This venture isn’t just about selling clothes or makeup—it’s about building a legacy that will endure for generations.
Fashion Designed for Real Women
Cardi’s fashion line promises to focus on what truly matters to her fans: quality, fit, and practicality. Forget about fast fashion—Cardi is committed to delivering clothing that speaks to everyday women, with pieces that are designed to be flattering, comfortable, and long-lasting. Her designs will feature the curve-hugging silhouettes she loves, while ensuring that the sizing is accurate and inclusive. “If it’s a size large, it should be a true size large,” Cardi explained. This attention to detail is what sets her brand apart, as she aims to offer stylish pieces that cater to real women, not just those in the spotlight.
The clothes Cardi designs will reflect her journey from the Bronx—clothing that makes women feel confident and empowered, no matter their size. The line will offer more than just trendy pieces; it will provide staples that every woman can rely on for both casual and dressy occasions.
Beauty Line: A Reflection of Cardi’s Signature Glam
Along with her fashion line, Cardi B is also launching a beauty collection that mirrors her larger-than-life persona. Known for her dramatic makeup and bold beauty choices, Cardi’s beauty line will give her fans the chance to replicate her signature glam. The beauty products will include high-impact lashes, flawless finishes, and vibrant lip colors that perfectly capture Cardi’s bold, playful, and unapologetic style.
While the full details are still under wraps, it’s clear that Cardi’s beauty line will embody everything that makes her stand out in the public eye—fun, fierce, and totally unapologetic. She’s taking her love for beauty and turning it into a collection that will help women feel just as powerful and confident as she does.
Creating a Lasting Legacy
For Cardi B, this isn’t just a business move—it’s a way to secure her family’s future and build generational wealth. As she explained, “Houses are not enough… If God forbid something happens to me, I don’t want my kids to be fighting with record labels [over] my music.” It’s clear that she’s thinking beyond the immediate benefits of fame. This business partnership represents her drive to create something that will provide financial security for her family and future generations, long after the spotlight has faded.
Her manager, Patientce Foster, also echoed this sentiment, calling the brand a “lifetime brand.” This is not just a short-term hustle—Cardi’s goal is to build something that will last for decades, transcending trends and continuing to provide value and opportunity to those she cares about.
New Album: A Sneak Peek
Along with her business ventures, Cardi has also been giving fans glimpses of what’s to come from her upcoming sophomore album. During an X Spaces session, she revealed that there are no female artists featured on the album “yet.” Despite this, Cardi reassured her fans that the album would still be full of the heat they’ve come to expect. “I’m 100 percent confident with this album,” she said. “I just don’t think that what I got is out there… I gave y’all some clues on my features, and that’s it.” With this, she’s set to deliver an album that’s bound to surprise and excite her fans.
The Road Ahead
As Cardi B continues to expand her empire, her future looks brighter than ever. From a Grammy-winning rapper to a fashion and beauty mogul, she is building a business that reflects her ambition and determination to succeed. Her partnership with Revolve is just the beginning of what promises to be a thrilling and long-lasting journey in the world of fashion and beauty.
With her fashion line set to launch soon, her beauty collection on the way, and her album just around the corner, Cardi is poised to continue influencing culture and redefining what it means to be a modern-day mogul. There’s no telling where her journey will take her, but one thing is clear: Cardi B is just getting started, and the world will be watching every step of the way.
