Preceding the release and undeniable success of the Boy bag, Chanel is now unveiling the Boy.Friend watch. Its design and structure reminiscent of a what’s typically categorized as a masculine style is currently being coveted by women everywhere. Upon its revealing Chanel drummed up the hashtag for its Paris premier, #meetmyboyfriend. A few shots featuring the hashtag were on the instagrams of a select few invited to witness the watch’s reveal.
Available in boutiques in September, a few options are the small quartz model in beige gold with an alligator strap ($12661.98) to the large, diamond-trimmed style in white gold ($27999.72).
Photo’s via style.com and Narcisse Magazine Instagram.