Drake Teases Upcoming Nike Collab With New Release Date

Drake attends the LA Premiere Of HBO’s “Euphoria”| Photo by Frazer Harrison/Getty Images

Back in August, Drake (@champagnepapi) shared a preview of his highly-anticipated collaboration with Nike. After going silent for several months, he came back this Saturday with a brief promo video on Twitter with confirmation that the collab will arrive on December 18.

In August, Drake shared an image on Instagram of a white Nike baseball hat with a lipstick stain and Nike Air socks with a red heart around the brand’s swoosh. He and Nike also released a selection of merch as part of a lead-up to the album.

Recently, he made an official Instagram account (@12.18.2020) for the album and gave us a first look of what to expect. The Toronto native believes that he will receive some hate when the new album arrives. After a fan commented “views be hittin different” during his Instagram live with his father, Drake responded. “They hated on views just like they will CLB but it’s music to evolve to”, the rapper said.

The OVO head also revealed in a recent promo video that his sixth studio album, Certified Lover Boy, won’t be delivered until January 2021. In the video, Drizzy phases in and out of old album covers. It ends with the overview of dimly-lit city streets and January 2021 appearing in bright yellow.

Champagne Papi tried to trademark the album name but ran into some issues. His application was denied because of the ’80’s Canadian rockers called Loverboy, famous for the song “Workin’ On the Weekend”. The other similarity was the Michigan clothing company, Lover’s Lane. Drake obviously isn’t too worried about it since he decided to keep the album name.