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Fenty Beauty to Release a Line of Perfume

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Rihanna has extended her line of Fenty Beauty products to perfume!

Earlier this week, Rihanna announced the latest addition to Fenty Beauty: Perfume! Eau de Parfum will stock Fenty’s virtual shelves starting August 10, and fans could not be more excited. The perfume will be exclusive to the Fenty Beauty website for a limited time, and the price is set at $120. “One smell you’ll never forget” is the scent, as described by the Barbados mogul. This leaves a lot of speculation up to the imagination of the buyer. Despite only selling online, the perfume will definitely sell out quickly when August 10 comes. When guests place an order for more than $40, they will also receive and Eau de Parfum sample with their purchase.

“It’s an experience; it’s a memory, encapsulated into a fragrance.”

Once again, Rihanna never ceases to amaze with new additions to her Fenty collections. Fenty Beauty markets their products towards everyone, with this latest addition being no different. She has, in the past, showed great levels of inclusion in her advertising campaigns, with models of all skin tones, sizes, genders, and orientations. She created the perfume in the perfume capital of Grasse, France. Fenty claims that Rihanna selected each ingredient personally, and we already know she has great taste! So we hope Riri delivers, once again, with product that continues to amaze!

For more on Fenty Beauty, check out: Rihanna’s Introduces Her Newest Gender Inclusive Fenty Skin Line

Written by Hannah Botnick | IG @hcbotnick | Twitter @hbbotnick

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