The Ball Family Discusses Shutting Down The Big Baller Brand

Lakers’ point guard Lonzo Ball is separating from his family owned Big Baller Brand. The split is due to concerns from co-founder Alan Foster alleged mismanagement of $1.5 million of Lonzo’s money. Lonzo’s manger and close friend Darren (DMO) Moore was seen on social media throwing BBB sneakers in the garbage. The Point guard would later scrub his social media profile of anything regarding his father Lavar, Foster, and the brand.

Lakers Had Concerns with The Big Baller Brand

According to an ESPN report, The Lakers had concerns over the brand. First, the team was wary after Better Business Bureau gave them a failing grade. There have been 184 complaints from customers over the last 3 years due incorrect merchandise and slow response to customer questions. Secondly, the Lakers were curious if the BBB sneakers were a root cause of Lonzo’s injuries. Lonzo has missed time with ankle and knee injuries.

The Big Baller Brand Era was Fun While It Lasted

Lavar Ball was the true star of BBB, not Lonzo. He challenged sneaker titans Nike and Adidas. Lavar would boast that he would destroy Michael Jordan in a game of 1-on-1 and his son Lonzo is better than Steph Curry. The brand would demand $3 Billion to partner up with Nike( $ 1 billion for each son). They would sell the first sneakers for $495!! Slides would go for $220. People would attend pop up shops to show love for Lavar and his family. I even bought a T-shirt after he told sports analyst to stay in her lane after she disrespected his parenting.  People wanted to see them fail and others wanted to see them prosper and change the game. If BBB is done, I’m going to cherish the moments.

Sources: USA Today/ESPN/Bleacher Report

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