Kendrick Lamar and his rumored cousin Baby Keem have released a new single together, called “Family Ties”. While being a sophisticated banger, this is also the first song published by Kendrick in years.
Baby Keem’s part of the music video is a four-minute compilation of short videos with various scenes. Appearing on the screen at the same time, they create a multi-leveled story. In the end, everything comes to a single shot, where Baby Keem is dancing with a sculpture and a bunch of ballerinas.
Kendrick Lamar’s part of the video is more stuck to one location. However, it’s broken into two parts. One of the parts is also appearing as a short movie. By the end of the video, both artists come together, and so do the monotonous Kenrick’s visual and Baby Keem’s “cut” one.
Kendrick Lamar’s new album
One of the music video’s landmarks is the pgLang flag, held by Kendrick. pgLang is a creative agency established by Kendrick Lamar and his frequent collaborator Dave Free. Once appearing a year ago, the agency seemed like a sign of a new Kendrick’s era.
Later, Kendrick went on social media to share a link to oklama.com. The website contains one folder named ‘nu thoughts.’ Inside the folder, one can find Kendrick’s updates on life and his mental state. The full text is available by the link.
Kendrick Lamar talked about going without a phone for months and spending most of his time writing. He also mentioned “love, loss, and grief” getting in his “comfort zone.” The most crucial part of the message was an announcement of producing the “final TDE album” after 70 years of working with the record label.
Kendrick also reminded that “There’s beauty in completion. And always faith in the unknown.”
