New Jersey-based rapper Juice Potter has been making noise for quite some time.
Already garnering a plentitude of streams from across the coast, Juice Potter intends on tipping the musical scale with his forthcoming mixtape, Project Potter, in mid-October. Still, curating chart-topping singles is not new for Juice Potter. Flipping through his discography, you’ll come to know that Juice Potter sustains a loyal fanbase by consistently pushing music that’s both fun-spirited and retrospective.
“It’s a bit of bounce music mixed with a little pain and mix in some street and melodic and put all that in a blender,” said Potter. “You gonna hear this pain, but you gonna get lit to this pain.”
As he meshes animated cadences with infectious hooks, colorful hip-hop offerings, and bars that are straightforward and reflective, listeners find that strength comes from an indomitable will. The lyrics at hand detail what he’s seen and heard, his accomplishments, prior relationships, and how he multiplies his profit, to name a few.
Juice Potter describes himself as someone who tries to put his team on. Additionally, he strives to change the rap game with a fresh perspective on the world and inspire his people to do something aside from the regular-degular. Before the name “Juice Potter” came about, the musician went by Money Fee.
“In 2012, my cousin asked me to bring some lean to his party. We call it Juice. I brought two liters of it, and he saw me with the Juice, and he said, ‘Yo, your name Juice from now on.’ Potter came in 2017, we were celebrating in Miami, and I had the Gold Harry Potter shades on. I was rocking em, I was styling em, and my cousin started making fun of me saying, ‘Yo you look like Juice Potter, fuck outta here,’ and then I looked in the mirror like, that’s fly. Yeah, like Juice Potter, that’s me. I said, ‘Yeah, you right, that’s exactly who I look like.'” Juice Potter continues.
His musical journey began amid a smoking sesh with his cousin, who happened to make music as well. Subsequently, Juice is inspired by his life experiences and the people that are present.
“My cousin and I were in the garage, we’d usually just smoke and freestyle, and this particular day he wanted to record,” he adds. “My cousin said, “Yo, you can’t smoke unless you record.” Low and behold we start recording, blunt is halfway done and I’m like “Yo, wait hold up. Let m hit that.”, and he wouldn’t let me unless I recorded. So that was the first time I made a song, but 2016 was when I really first started. I got kicked out of school in 2015… I didn’t know what I wanted to do. Music kind of just found me. I wrote my first rap on a napkin in the basement, and that’s how I got started.”
To stay positive during COVID-19, Juice Potter has been keeping a social distance and protecting his breath.
The concept behind his newest project, Project Potter, is to get fans lit and show that he’s a pro with the rhymes. “I’m a project of myself. Everything that I am I’ve been through,” he says. The preparation for Project Potter started with a simple thought, and him building on it.
“I was thinking about doing videos and singles. I debuted a couple of singles and visuals, but I felt like it was time for my first official project.”
In terms of a theme song that would fit best, he chooses his latest single, “Project Pott,” because it’s him all the way. To attest to this statement, listen to the song here.
In a nutshell, “Project Pott” sees Juice rapping over a bed-squeak staple and an 808 about his ways with women, his drip, and other luxury goods. At the same time, he addresses haters, saying, “Try to run get your back popped/automatic gun n*gga, mad shots/I could shoot from a half block.”
One song he enjoyed making off his brand-new mixtape is titled “Phat,” which stands for pretty hot and tempting. He admits that in the beginning, there were some difficulties creating Project Potter because he was trying to figure out which songs fit best. “I had to switch the tracklist two to three times for me to be like ‘this is it,'” he says. Once the mixtape drops, make sure to bump “Sauce” in le whip.
His advice for artists who are looking to drop their first-ever mixtape is to register their music. “Take care of the business side. Get a BMI, copyright your work, and make sure it’s all right.”
Moving forward, Juice Potter will be dropping another project, following Project Potter. The name is under wraps, but what I can tell you is that it’ll center on a love story and carry R&B elements.
For now, listen to Juice Potter’s discography below: