Expanding one’s portfolio and reach comes easy to OG rapper Ice-T. Headlines are heralding Ice- T will now be the face of Cheerios in a campaign to promote healthier lifestyles.
Ice-T Understands Expansion
Ice-T is no stranger to the entertainment industry. By now, he is undoubtedly a fixture and household name. However, Ice-T’s beginnings are less than humble. He has used every experience as a springboard. Ice T came into the music industry hot and heavy, bringing the street flavor that gave him the cred to pioneer a new lane of hip hop, gangsta rap.
Ice-T’s Music was Pivotal
Ice-T’s music defined a generational shift.
“His most infamous song, the heavy metal” Cop Killer, “was one of the major battles in the cultural wars of the 1990s,”
a source notes.
His music was polarizing and in your face. However, that was the heart and soul of gangsta rap. Ice-T’s impact on the world was immense. His music was considered so controversial that one of Hollywood’s biggest names was brought in to take him down. However, he was untouchable. Ice had mastered the stick and move strategy.
Success Follows Ice-T
Music wouldn’t be the last thing Ice would become famous for. Ice went on to be as big of a success in the television industry as in the music industry. He made it to prime time playing Odafin Tutuola on “Law and Order.” Now he’s placing one more stone on the highway of his legacy.
The Face of Cheerio
His new role as the face of Cheerios is a long way from his beginnings. Nevertheless, change is good and necessary. Ice-T is a stellar example of what can be done with opportunity and a transformative mindset. So now Ice-T is excited about his new role. Senior Brand Manager of Cheerio is equally enthralled. Her recent statement reflects just how the company feels to have him aboard.
“This year, we’re taking it a step further with our partnership with Ice-T to inspire a change of heart around how people think about both diet and exercise.”
And OG emcee fully cosigns as the new coach on the block. Those who have an interest in Ice-T’s new message can find him on Pandora giving a four-minute coaching session
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Written by Renae Richardson
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