IDK Dropping a New Single with Young Thug and Lands Nike Deal

IDK is on the grind!

With his upcoming album, ‘USEE4YOURSELF,’ coming to us on July 9th, IDK’s got a sneak peek for us.  At midnight, the DMV rapper is putting out ‘PradadaBang,’ featuring none other than Young Thug.

Album cover for ‘USEE4YOURSELF’

It’s no secret that adding a Thugger feature is a cheat code at this point.  With IDK’s remarkable versatility, it’s really cool to see him expand into the world of more popular trap, conversely, seeing Thugger branch out too.  One of the other singles, ‘Shoot My Shot,’ features Offset, furthering IDK’s trap credentials.  As expected, it’s a banger.  However, IDK manages to keep it just as lyrical as it is fun.

IDK and Offset going on on ‘Shoot my Shot’

While we can expect IDK and Thug’s style’s to merge well, there’s no doubt that IDK’s style will still command the song.  Not one to get washed by a feature, with a very strong style himself, we can assume that ‘PradadaBang’ will be layered with a dramatic but banger replay value.  We’re excited!

Branding and expanding…

IDK’s Instagram post announcing the collab

Beyond the music, IDK is proving himself to be one of the more interesting figures in the modern Hip-Hop scene.  Out of nowhere he went and got himself a deal with Nike!  Taking to Twitter, he shares a picture of him holding up a “Welcome IDK” cake with the iconic swoosh on the bottom.  There are few details about the shoes’ design and release but they’ll surely be interesting.

Beyond Nike, IDK is also working with Harvard University.  In a 10 day program called “No Label Academy,” the unique MC teaches music business and entrepreneurship to students of color.  Given IDK’s backstory, it’s impressive to see him achieve such high level and influential accomplishments.

Are you excited for ‘USEE4YOURSELF?’  Us too!  We’re just as excited for ‘PradadaBang’ to hold us over until then!

Jason Heilbronner | Twitter: @JasonHeilbronn1