J. Cole Receives Mixed Reactions to His New Song ‘Snow On Tha Bluff’

After dropping the song ‘Snow On Tha Bluff’ on Tuesday night, the “High For Hours” rapper, J. Cole, woke up to a storm of opinions about it Wednesday morning. The conscious track contains a lot of controversial thoughts that stem from an introspective base, but his message seems to be misunderstood.
The song features a ‘dreamy’ accompaniment with little to no percussion, as he didn’t want the significance of his lyrics to get lost in the beat. For the most part, it is a powerful spoken-word piece with a beautifully sung outro after Cole’s rap reaches its climax. Many believe that this serves as a precursor to his yet to be released album “The Fall Off”. With a faster delivery than he usually employs, J. Cole makes his way through the issues that plague our country, and more specifically, the Black Lives Matter community.

Obviously, he was not completely attacking the BLM movement, as he is a dedicated part of it, but he attempted to offer small critiques to the way that they, and their celebrity representatives, go about making change. “This change is inevitable but ain’t none of us seen this before, Therefore we just gotta learn everything as we go,” says Cole. The rapper seemed to be bothered by a tweet that BLM activist and Hip Hop artist, Noname, posted saying, “Poor black folks all over the country are putting their bodies on the line in protest for our collective safety, and y’all favorite top-selling rappers not even willing to put a tweet up. N***a’ whole discographies be about black plight, and they nowhere to be found.” This did not resonate well with Cole due to the fact that he has been out on the front lines protesting with his community and not sitting at home tweeting about it.

The focus of his new single is his response to Noname and her accusations by speaking towards new teaching philosophies that he feels Noname, and the BLM movement, should recognize.

“I would say it’s more effective to treat people like children, Understandin the time and love and patience that’s needed to grow…These shackles be lockin the mental way more than physical, I look at freedom like trees, Can’t grow a forest like overnight, hit the ghetto and slowly start planting your seeds… Fuck is the point of you preaching your message to those that already believe what you believe? I’m on some ‘fuck a retweet,’ most people is sheep, You got all the answers but how you gon reach?” states J. Cole in his conscious rap song ‘Snow On Tha Bluff’.

You can interpret his words however you see fit but J. Cole continues to stand by them by posting a tweet proclaiming, “Morning. I stand behind every word of the song that dropped last night.” 

Listen to the track here.