Jay-Z real name Shawn Carter’s business acumen and ambition are incomparable. Undeniably, he is a magnate. He continues to masterfully carve out a presence in the business world. And now, he is once again flexing that mastery through the addition of the “LIT Method.”
The”LIT Method” is a new fitness brand that stands as a market competitor to “Tonal” and “Peloton.” The brand specializes in, “strength training, cardio, and physical therapy.” And, according to recent reports, Jay-Z’s venture capital firm is backing the company. The company broke the news on Tuesday, April 27, 2021.
Making money moves is not new to the mogul. Jay currently has a net worth of 1.4 billion and an impressive portfolio to boot. This is not surprising given that Hov was one of the first hip-hop artists to become a billionaire. And unsurprisingly the rap don is not stopping any time soon.
In conclusion, this fitness brand is simply an addition to his other capitalistic ventures in the art, real estate, music streaming, alcohol, and cannabis markets. So, here’s to executing “The Blueprint,” impressive moves, and even greater things on the horizon.
