Hip-hop legend and serial entrepreneur Jay-Z has launched his first venture into the cannabis industry. His new brand, Monogram, marks the beginning of a new foray into the growing market for legal marijuana distribution/manufacture. In July of 2019, it was announced that the billionaire rapper joined a California-based cannabis company, Caliva, as their Chief Brand Strategist.
In a press release at the time, Jay-Z stated,
“With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
Monogram has launched a website where you can stay up-to-date with the company, including when and where their products will be released.
Harrison Kramer | IG @Harrison_Kramer | Twitter @HarrisonKramer1
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