The coronavirus pandemic has led many Black owned businesses to be disproportionately affected financially. To provide support to these businesses, Jay Z decided to put his money where his mouth is.
The 50-year-old rapper partnered with his entertainment agency, Roc Nation, taking out a series of ads in the country’s largest newspapers. These included The New York Times, The Los Angeles Times, The Denver Post, The Philadelphia Inquirer and more.
The ads brought businesses to light and explained the Roc nation’s commitment to supporting Black business owners and their goals.
“Historically, Black people have been murdered for owning, thriving and being successful. To that, we say never again,” the advertisement read.
This is not the first advocacy ad the rapper has taken out. Just last month, Roc Nation purchased full-page ads in honor of George Floyd.
It advocated for the continued fight for social justice with a quote by Martin Luther King Jr.
” The only way we can really achieve freedom is to somehow hunker the fear of death,” King’s quote read. The bottom of the ad gave multiple organizations people could donate to in order to help advocate for change.
What can we learn from Jay’s advocacy? We don’t need to take out expensive ads to fight for change all it takes is support. For one, buy Black. Support a Black owned business and understand the power of the Black dollar. Continue to donate and spread awareness for those who have lost their lives to a system that has continuously preyed on Black and Brown people.
Let’s make some changes together!
