Yeezy does it again! The entrepreneur who has conquered the music, shoe, and apparel industries has now set his sights on a Kanye West retail store. He recently filed a trademark for the YZYSPLY store and is laying the groundwork to get it up and running.
What To Expect From The New Kanye West Retail Store
Ye and his team have set the foundation for a retail store, online ordering services, and online store services. The name is inspired by a website that fans are already acquainted with. “Yezzy Supply” is a site that the artist uses to sell limited-release items. But the new trademark seems to be setting the stage for something bigger. Including an actual store.
The filing includes every category of clothing you can imagine. From undergarments to accessories. As well as beachwear and infant wear. With a lot of creative room to make changes and add new items. This is a natural progression since his 2020 deal with GAP. Their first drop made up of mostly black items, including his full face mask was released last year. And it was announced that YZY GAP has a partnership with Balenciaga as well.
Everything seems to be coming full circle for Ye. Because in a 2015 interview with Vanity Fair he spoke about opening his own store. And how it would be accomplishing a lifelong dream to open the YZYSPLY store. “So even though we do really amazing sales online, my dream is just to have my own store. And to have multiples of it.”
All fans can do now is simply wait for more on the Kanye West retail store. He has not made any comments on the situation just yet. But we are sure he is going to wait and make an announcement in true Ye fashion. Where do you think the first location will be?
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Brittany Belizor | IG @Brittieb_ | Twitter @BBelizor