Lecrae’s New Projects: Financial Planning Series and Hip-Hop Convict Contest

Lecrae has a long list of accomplishments. He’s already a rapper, producer, songwriter, music executive, philanthropist, best-selling author, actor, business owner, and entrepreneur. But he’s not done yet.

Indeed, the Grammy winner is expanding into media production. Partnering with Experian North America, a leading information services company, he has launched “Protect The Bag” . 

Financial planning with Lecrae

This six-part web series will break down the complex world of personal finance, giving viewers the skills they need improve their credit and meet their financial needs. In a recent interview, Lecrae said:

“I am on a mission to spread the word on financial education because I wasn’t educated about money and didn’t know about budgeting. I didn’t know to think about the cost of things or what to pay off first because I just didn’t have a strategy.”   

Grammy Award winning artist Lecrae on the set of “Protect The Bag”. (Photo credit: Business Wire)

With Lecrae’s own production company at the helm, 3 Strand Films, the series premiers this fall. Joining Lecrae will be a number of high-profile guests, as well as artists on his record label. Look for it on his YouTube channel soon.

Hip-hop from the big house

In addition to spreading the word of financial literacy, Lecrae is venturing into the world of incarceration. The mission: find, produce, and release music from convicts currently serving time.

Called “The Original Hip Hop Track Contest”, Lecrae and Aventiv Technologies have partnered to create a contest for aspiring artists behind bars. Contestants will get to pick from three beats to work with, produced by Lecrae and long-time collaborator Zaytoven.

In a recent press release to Blavity, Lecrae spoke on the project:

“There are very few opportunities that give those locked up a sense of hope, and even fewer that encourage and recognize the level of musical talent that sits in our prison system – this contest does both, which is why I’m proud to be involved.” 

My commitment to the incarcerated community is no secret. It's why I'm working w. @JPay_com & @1881MorrisBrown to elevate the musically talented w. a 1st of its kind hip-hop contest. Check out the official rules: https://t.co/jOuI3GMlXF & press release: https://t.co/9pN8uw3r6e pic.twitter.com/3VRjmUCY3s

— Lecrae (@lecrae) August 17, 2021

The top twenty entries will be sent to Bernard Short and his staff of the music department at Morris Brown College in Atlanta. However, only three get to move on to the final round. Lecrae and Zaytoven will select the best of the three.

The announcement of the winner will come on October 19, 2021. From there, Lecrae and Zaytoven will record and produce the winner on site at their facility.

Any revenues earned from the project will go directly to “a  501c3 charity providing rehabilitative services for the correctional community in the winner’s state.”