In a time where Hip Hop is on top of the world, LL Cool J reminds us of how it got there by creating the ‘Rock The Bells’ classic hip hop website. Named after his 1985 hit, the site features everything that defined the culture we know. From Emcees to b-boys to DJs to merch, it is now the one-stop-shop to satisfy all of your Hip Hop interests.
The Website primarily serves as an ever growing textbook on the history of the genre. It is filled with countless articles that give us an understanding of what it was like to be in that scene creating an art form that would dominate the music industry for decades. “[For] those with a strictly OG mindset,” states LL Cool J, as it features artists, music, and Hip Hop moments that stretch from the Beastie Boys to Biggie and ‘Pac.
The store section of the site offers dope clothing along with music tech, vintage records, posters, and books. If you are a Hip Hop fan, it will be hard to find something that you don’t like.
The Website also highlights the impact that Hip Hop has made on our society through the use of social commentary. In these times of struggle, LL Cool J has offered a platform that not only teaches us about the Hip Hop sector of black history, but also attempts to empower the community with uplifting stories of artists fighting their way through prejudice to make it in the business.
Check it out here.
