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Nas’s Open Letter To Destiny



Grammy Award-Winning Emcee and forward thinker, Nas continues to prove that ‘Life Is Good’.

In partnership with Hennessy and their Never Stop Never Settle Society; Nas penned a powerful open letter to his daughter, Destiny Jones. The letter delivers a potent history lesson on the amazing ascent, and devastating destruction of “Black Wall Street” in Tulsa, Oklahoma. The ad debuted during the 52nd annual NAACP Image Awards and showed Nas sitting at a dining room table alone, with a glass of Cognac. Surrounded by Black art and literature, Nas explains that he wants Destiny to experience Black excellence. He refers to the excellence that once was Black Wall Street’s 40 acres and 35 blocks of the Greenwood District in Tulsa, Oklahoma. “The vision of Black Wall Street was intentional. And so was its downfall.”


While Nas narrates, the audience is shown the many shades of Black excellence that graced the greenwood District’s streets. He points out that the town was run by Black Doctors, Lawyers, and business owners. Nas is a wordsmith and always has a message; the essence of this letter is, “Be your own Black Wall Street.”

The ad and campaign highlight current Black entrepreneurs while encouraging the emergence of upcoming entrepreneurs. The campaign is carefully thought out and executed as it states Black History is more than a month; it’s a movement. Kudos to Hennessy for getting it right and not pandering to our valuable community of growing entrepreneurs. Congratulations to Nas, Destiny, and all the Black innovators involved in the campaign. To apply for funding via the NSNS Society Acceleration Fund, visit;


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