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Pharrell Promotes New Adidas Shoe With Help From Lil Uzi Vert

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Adidas

Pharrell just keeps the creativity flowing!

Chart-topping artist. Legendary producer. Successful entrepreneur. Heavily influential fashion designer. Is there anything can’t Pharrell Williams do? Recently, the superstar has been finding success in his Adidas collaborations. But the newest combines the clothing giant with his skincare brand, Humanrace. The Adidas Humanrace Sichona comes in lush green color. In addition, it features Adidas’s recognizable Primeknit technology.

And of course, he’s going get some friends involved. The shoe has been lightly teased for a few weeks now. Clearly, the businessman wants the world to see these. So, what better way to promote his new sneaker than bringing in one of rap’s brightest young stars?

In addition, Pharrell took the opportunity to post a snap of frequent collaborator Lil Uzi Vert holding the shoe on his Instagram. The “Neon Guts” duo brings two different audiences together. Moreover, this will maximize eyes on the shoe.

Unfortunately, no release date has been provided for this piece. Check back for updates.

 

Andrew “Jetlag” Preisig | IG @ThankYouJetlag | Twitter @ThankYouJetlag

 

 

 

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