Post Malone and Jägermeister Team Up for Micro-Funding Initiative

The combination of Post Malone and Jägermeister add up to one thing: a fun night! In celebrating the importance of night life, they’re bringing it back stronger than ever after a year of restraint.

Jägermeister began the #SAVETHENIGHT campaign, and it’s only fitting that Post joins them. Having partnered with Bud Light and creating many drinking anthems, he understands as well as anybody. Both Jägermeister and Post know just how much their success is dependent on the whole world that lives in the night, so they decide to give it back.

The true purpose is to acknowledge the dedicated small businesses and communities affected by the lacking night life of the past year and to help get them on their feet. They will be releasing a short film called Night Lights, starring Post, paying tribute to those businesses and communities that experienced sizable consequences from the pandemic.

Post performing at FedEx forum

Shot by director Zachary Heinzerling, the film includes multiple interviews and reflections on the night life’s effect on different communities. Post and Jägermeister will also put out Our Stage, Our Stories. Here, Post will bring attention to the smaller independent venues that are crucial for the come-ups of artists like himself.

With that, the attention isn’t limited to communities. They’re also throwing the spotlight on countless artists and creatives that could one day be the next Post Malone!

Post rocking a show PC: Getty Images

It’s really amazing to see Post Malone use his platform for such a unique and generous cause.  We can’t wait to take down Jäger bombs to some beloved Beerbongs & Bentleys bangers!

Jason Heilbronner | Twitter: @JasonHeilbronn1