Pusha T’s new single “Diet Coke” appeared today (February 8), after several song snippets made rounds online. There are also rumors & speculation around the veteran Virginia rapper dropping a new album early this year.
In addition, the new song is produced by both Kanye West & 88-Keys, unsurprisingly. The beat itself, though, is 18 years old, according to 88-Keys. “I made that beat 18 years ago,” 88-keys claimed. It was an interlude that I made for my beat tape, and the name of my beat tape was ‘The Makings of Crack Cocaine.’ How funny is that?”
Pusha T’s “Diet Coke” Artwork & Rollout
Pusha T Returns With His New Single, “Diet Coke.” Image Source: G.O.O.D Music & Def Jam
Let us take a look at the Pusha T’s “Diet Coke” cover artwork. The cover has the design from Sterling Ruby and carries the grimy yet artistic aesthetic of Pusha’s music. Similarly, the “Diet Coke” music video matches & features Kanye West as well. This isn’t the first black & white music video we’ve seen for Pusha T. It also usually always works out well for him. Check Mercy, Nostalgia, etc. Additionally, the video was directed by the Brooklyn creative Omar Jones, according to Pusha T.
In short, he maintained the idea that this new album “It’s Not Dry Yet” will be the best album this year. Furthermore, in a recent Complex interview, Pusha says, “This era of Push is probably the most relaxed and competitive. I take the game lightly because now I know I’m so different. I know nobody is touching me on the street rap tip.” Overall, it seems like Pusha T is very confident in this new music on the horizon. Read more of FM Hip-Hop’s featured articles today.
Check out the lead single to Pusha T’s upcoming album “It’s Not Dry Yet” down below:
I've been writing Hip-Hop content on my own for almost 2 years now. Music has always been my passion, and I have experience in most areas that utilize the art form: production, writing, curating, engineering, etc.
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