The new Richer Than I Ever Been album by Rick Ross is coming. So are Rozay Money Trucks, which the rapper and Thighstop creator is using to promote the album. As such, Garda cash-collecting armored trucks now drive around the U.S. with Rozay’s album promotion stickers on top of their company logos.
Rick Ross posted pictures and videos of his new marketing strategy on Instagram.
“???Question: SEEN THE ROZAY MONEY TRUCK??..,” Rozay asked in the caption. “If you had the opportunity to WIN ONE MILLION DOLLARS..Would you spend it on your FAMILY, YOURSELF, or your COMMUNITY ???? WHAT WOULD MEAN THE MOST??? DM ME YOUR ANSWER,” the artist suggested in the end.
Some fans suggest that Rick Ross will give $1 million to whoever gives the best answer. However, Rozay didn’t confirm that. Regardless, the Richer Than I Ever Been album will come out this Friday. Ross is also marketing it to the point where news websites will cover the album’s campaign.
“This Is The Best Album”
In September, Rick Ross talked about his album with The Bakari Sellers Podcast. “Before this year, you’re getting new Rozay,” he claimed to Bakari. “Really, I feel this is the best album I’ve ever done.”
“I make progress every day,” Rozay pointed out. “I feel like some of the stuff I’m saying on this album is really going to separate it from others.”
Ross and Bakari also talked about Ross’s new book, The Perfect Day to Boss Up: A Hustler’s Guide to Building Your Empire.
Rick Ross’ Album Billboards
Rick Ross launched billboards around Miami, Fla. to promote Richer Than I Ever Been. DJ Akademiks posted the huge boards on his Instagram page.
“Talkin Them Dollars How I Touch It Come Off As A Profit” and “Until You Seen Success You Considered Roguish,” the digital screens say.
Two other billboards provide more wisdom saying, “I Wanna See My Dawgs On The Mountain Tops” and “They Callin’ It Pandemic When It’s Really Life.”
Written by Nikita Serdiuk