Barbadian singer Rihanna (@badgalriri) is starting off 2021 by investing in a black-owned vegan business, Partake. This will mark the first business other than her own Savage x Fenty that the star has invested in. Jay-Z was the first to invest in Partake, among others.
Business magazine Forbes tells us, “The allergy-friendly food brand closed a $4.8 million series A funding round in late December, led by investors including Rihanna (her first investment beyond personal ventures), Kevin Johnson’s Black Capital, Seattle Seahawks’ Bobby Wagner, Black Star Fund, Once Upon a Farm CEO John Foraker, CircleUp Growth Partners, FF2032 and Marcy Venture Partners. More than 50% of Partake Foods’ total $7.5 million in funding has come from Black investors such as Jay-Z’s VC fund, Marcy Venture Partners, and Grammy Award-winning singer H.E.R.”
The founder and CEO Denise Woodard explained to Forbes that she deliberately got most of her funding from Black investors. She remarked, “I feel very passionate about continuing to increase wealth in the Black community wherever possible and so having investors on board that understand those missions and goals is really important to me.”
Rihanna’s Future Endeavors
In the business world, Rihanna is killing it. Her Savage x Fenty Vol. 2 show in October defied all fans’ expectations and was even better than the first show. She had big names like Miguel, Big Sean, and Travis Scott performing. She is leading the way of the lingerie industry, and maybe even the fashion industry as a whole.
The Grammy-winning singer hasn’t come up with new music since the Anti album in 2016. It seems she is busy building her brands, Fenty Beauty and Savage x Fenty. When she posted about her New Years Resolutions on Instagram, several fans made comments about how a new album should be on her list. When a fan commented “should be releasing the album.” on the photo, she responded with “this comment is sooo 2019, grow up”.
Kristen Fessler| IG: @kristenfess | Twitter: @kristenfessler
