Iconic hip hop and entrepreneur of Fenty Beauty star Rihanna is introducing her new gender-inclusive Fenty Skin line for both women and men. Her newest line reinforces the value of inclusivity. Rihanna makes this very clear in her Instagram, saying it is “meant for fellas” too. The launching date for Rihanna’s revolutionary new skin line is scheduled for July 31st, mark your calendars!
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“The New Culture of Skincare” in Gender Inclusivity
In 2020, we have been fighting for equality in an endless amount of ways, and one of these issues of equality and judgment centers around cosmetics. In the past, men have been judged for wearing makeup with stereotypes about who makeup is meant for. Some women believe makeup is for women only.
But thanks to Rihanna, these preconceived notions have come to a stop. The Fenty Beauty gender-inclusive Fenty Skin campaign features both A$AP Rocky and Lil Nas X in the video, emphasizing the importance of normalization. With some changes being for the worse, but other things like Fenty Skin allow a positive change.
Why Campaigns Stick To Our (Fenty) Skin
Campaigns give one message that’s shared globally. These campaign messages often stick with us based on the tone, images featured, and clips. The gender-inclusive Fenty Skin line surrounds the importance of stereotypes surrounding cosmetic use. By using Lil Nas X and A$AP in her campaign video, these hip hop artists allow for major influence in future choices.
Mark Your Calendars For Fenty Skin
With Rihanna’s new line, she wants to invoke one message for the public, change! All in all, with Rihanna’s message about gender inclusivity, it’s time to mark your calendars for 31st! We hope that men and women will be able to highlight the importance of skincare’s message surrounding gender inclusivity, encouraging everyone to wear cosmetics.
