It is a great month for Hip-Hop! SiriusXM has collaborated with SoundCloud to launch SoundCloud Radio. This hip hop channel will be airing through Sept.30. The exclusive channel will air top songs from musical artists that got their start on SoundCloud. The channel will also shed light on new music, specifically by those getting their start on SoundCloud. Some popular artists that started on SoundCloud are: Doja Cat, Kehlani, Post Malone, 21 Savage, DJ Khaled and the hot girl herself Megan Thee Stallion, just to name a few.
Money Moves in this Collaboration
President of SoundCloud, Michael Weissman tells Cheddar Now “SiriusXM Holdings Inc. invested $75 million in audio platform last year”. I wonder how much some of our favorite artists will profit off of this? I don’t have the answers Sway! (In my Kanye West voice).
SoundCloud History Lesson
Those of you that know about SoundCloud might not know the whole story. SoundCloud was founded in Stockholm, Sweden, in August 2007. The company built an online audio platform so people that worked with music would be able to receive, send, and distribute their music. In 2014, SoundCloud received their first label deal with Warner and two years later sealed the deal with Merlin, Universal and Sony. SoundCloud, a non-discriminatory platform, allows any and everyone to upload music! . FYI, SoundCloud dropped $15 million to help artists during the 2020 Pandemic.
Be on the Lookout!
Starting Sept.8 and ending Sept. 17, SoundCloud Radio will be available on the SXM mobile app and online. The station will be available via satellite and for everyday drivers, on SiriusXM channel 105. SoundCloud will be airing music from upcoming hip-hop acts such as, Fase Yoda, Lil Tecca, Rico Nasty and so much more! R. Caiaffa, interim head of music at SoundCloud, said “The influence of SoundCloud’s young, diverse community of artists and fans in breaking music is unmatched and SoundCloud Radio is one more way to share their influence and incredible talent with even more fans”.
Written by Vanity LaPree Jenkins/ IG: @victoryinvanity
