On a recent episode of Million Dollaz Worth of Game, Snoop Dogg made a bold claim regarding Death Row Records. According to the Dogg Father, Death Row Records would prosper in his hands.
In the words of Snoop,
“I should be running that sh*t!”
Snoop Dogg’s stake in Death Row
Snoop Dog’s roots with Death Row Records Runs Deep.
Under the helm of Dr. Dre and Suge Knight, Death Row Records began making power moves in hip-hop in the early 90s. The company is known for putting gangsta rap on the map. According to deathrowofficial.com, Dre’s Chronic was paramount to putting Death Row on the charts. Dre, along with Snoop, was the indomitable pair instrumental in the success of The Chronic.
Highs & Lows
The Chronic was not the only release to propel the company to the forefront. It was also Snoop Dogg’s Doggystyle that solidified the company’s reputation.
But Snoop’s relationship with Death Row wasn’t always smooth sailing. In 1998, Snoop went public with his decision to leave the company he helped build. According to a 1998 article on mtvnews.com, Snoop Dog said,
“They don’t know how to run business. That’s why their business is gone. And I’m no longer a part of them.”
And that was only part of the reason that the Lion of Hip Hop left Death Row to join No Limit Records.
Snoop’s Proclamation
Now the Dogg wants to take ownership of what he believes he has rights to. And with all the bravado and chill that only he can come with proclaimed that under his charge, he could have flipped the company’s trajectory.
And given his overall success in whatever he touches, there is no sign that he wouldn’t be successful at the helm. Because in his own words,
“I manifest, I was told that I was a manifester,”
To find out what else has been going on in the life of Snoop Dogg check out FM Hip Hop’s retrospective articles.
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Written By: Renae Richardson
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