Photo by Peter Kalonji on Unsplash
SZA is clearly taking over 2025. After making history as the first artist to simultaneously hold a No. 1 movie and album, delivering a memorable Super Bowl performance with Kendrick Lamar, and preparing for her “Grand National Tour,” she’s now turning her focus to a new venture: launching her own beauty brand, Not Beauty.
A New Adventure into Beauty:
SZA sat down with Jennifer Hudson on The Jennifer Hudson Show on March 21, 2025, to reveal the inspiration behind her new beauty line. She shared how people are constantly asking her about her lip combo, and being a self-described “yapper,” she needed a product that could keep up with her busy, talkative lifestyle. This desire for something that lasts throughout her day led her to create Not Beauty, a line born out of her own personal needs rather than following a trend. “I just designed my own formula,” SZA explained, reflecting the practicality at the heart of her brand.
What’s Inside the Not Beauty Collection:
The Not Beauty collection features lip glosses, stains, liners, creams, and more, offering a variety of functional products designed to last. SZA emphasized that she doesn’t see herself as a beauty expert but as someone creating products that actually work in the real world. For her, beauty is about reliability and functionality, not about fitting into the typical “beauty guru” mold. Not Beauty is all about creating products that serve a practical purpose rather than chasing industry trends.
The Meaning Behind “Not Beauty”:
SZA’s choice of the name Not Beauty reflects her refusal to be labeled a traditional beauty mogul. Rather than conforming to conventional beauty standards, she’s more focused on developing products that cater to the real needs of her fans. She made it clear that her brand is all about simplicity and effectiveness, providing items that work for people’s everyday lives. The name challenges the idea that beauty must fit into a specific mold, encouraging people to embrace what works for them personally.
Exclusivity of the Not Beauty Line:
What makes Not Beauty even more exciting is its exclusivity. These products won’t be found in stores, and the only place to get them is through pop-up events during SZA’s “Grand National Tour.” This exclusive availability adds a layer of excitement and urgency for fans who are eager to get their hands on these sought-after products.
SZA’s Entrepreneurial Vision:
SZA’s venture into beauty is just the beginning of her broader entrepreneurial journey. She hinted that Not Beauty could expand into other industries, such as furniture or farming, with products that she personally believes need a creative touch. “If I see an armchair that I think I can redesign better, I’m going to make it,” she said, showing that she’s not limiting herself to the beauty world alone. SZA’s entrepreneurial spirit is all about creating solutions where she sees a gap, and this mindset could take her far beyond makeup.
The Future of Not Beauty:
SZA’s new brand offers much more than just makeup. It’s a statement of her authentic approach to both beauty and entrepreneurship. By offering something truly functional, Not Beauty stands out as a brand for people who want products that meet their needs and not just their aesthetic desires. With her entrepreneurial ambitions stretching far beyond cosmetics, it’s clear that this is only the start of something much bigger for SZA.
