Today, fans woke to an unexpected tweet from “Earned It,” artist The Weeknd. At 9:04 am on January 4, 2022, The Weeknd revealed the artistic rendering of his new album cover in a tweet. The reveal left many with a few questions.
What’s So Interesting About The Weeknd’s Album Cover?
Well, let’s say he looks a bit different. Some say he’s looking almost unrecognizable as an older version of himself. One thing is sure the skills of the Weeknd’s makeup artist are on point with this one. He seems so authentically aged one would wonder if this were the real him.
The Weeknd Flexes The Album With PR Strategy
Of course, the reveal of the album cover is a move to boost interest in his upcoming release. This Friday, fans can expect the Weekend’s newest album, Dawn FM.
The Tweet Shouldn’t Be Too Shocking.
A day before the tweet, The Weeknd went public with an announcement on Instagram. And he included the exact rendering in the video. Not only did he arrest attention with his aged image but also with a message. According to iheart.com, the message was as follows,
“…You’ve been in the dark for way too long. It’s time to walk into the light and accept your fate with open arms.”
What does It All Mean?
Honestly, it’s cryptic, and in this case, context matters. Only we don’t know the context in which the artist speaks. Interestingly, the quote is not the only mysterious thing about the promotional video. The Instagram announcement also included highly recognizable names, Jim Carrey, Quincy Jones, Tyler, The Creator, Lil Wayne, and Oneohtrix Point Never. Could it be that the statement and the names are linked? Who knows? Followers will have to wait until Friday for further revelation.
Apart from the Weeknd’s new album release, the artist is also preparing for his massive tour. And according to iHeart radio, The After Hours Til Dawn tour is still on for the summer.
So, all if this album information roused your interest and you are ready for The Weeknd and the advent of a “New Sonic Universe,” Friday will be here soon enough.
Interested in why the Weeknd rescheduled his tour dates? Then we got you covered! Check out FM Hip Hop’s retrospective article.
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Written by Renae Richardson
