Wiz Khalifa is working with Red Light Holland, a Canadian company, to launch another brand for the Pennsylvania-bred icon. The partnership is working on developing natural mushrooms that are non-psychedelic & promote wellness under the MISTERCAP brand.
The mushrooms are developing out in the Netherlands & will release in Canada, Europe, and The United States. Red Light Holland’s CEO Todd Shapiro looks pretty excited about this joint venture & speaks highly on the future of MISTERCAP. The plan is allegedly for the brand to roll out psychedelic mushroom products once it finishes slowly becoming decriminalized throughout the western world.
More Details From Red Light Holland’s CEO
This new brand launch is exciting & beneficial for all parties. Red Light Holland’s CEO Todd Shapiro states, “We’ve been working with Wiz Khalifa and his team to collaborate and create a brand that encompasses our joint belief for the affordable and equitable access to naturally occurring psilocybin responsibly.” On paper, there’s no way this doesn’t become a successful investment based on the rate of psilocybin decriminalization.
As far as why the company chose Wiz as a partner, Shapiro continued by saying, “Wiz Khalifa is a global icon with tremendous reach who is uniquely positioned to help us spread the message and end the stigma surrounding psilocybin while focusing on mental health and wellness.” It’s truly a match made in heaven for both parties.
Wiz Khalifa’s Latest Music Moves
Overall, Wiz Khalifa does very well for himself as an entrepreneur outside of music. MISTERCAP is another business venture in his resumé alongside others like his Khalifa Kush & HotBox.
Outside of this, Wiz recently re-released his classic “Taylor Allderdice” mixtape on streaming platforms in April. He’s a high school graduate who shares the same name as the project. Wiz Khalifa launches business moves while still functioning as a Hip-Hop legend. In short, he’s an example for many young artists in the game. Are you ready for more fresh material from the Taylor Gang rapper? And will you try some of these new non-psychedelic mushrooms?