The Weeknd Announces The Drop Of ‘Too Late’ Music Video

The Weeknd in ‘After Hours’ photoshoot

The Weeknd (@theweeknd) announced the drop of his ‘Too Late’ music video last night via Instagram. The R&B singer posted a photo on Instagram with the caption “GRAB YOUR CANDY AND POPCORN CAUSE THE “TOO LATE” VIDEO DROPS TOMORROW. THE SAGA CONTINUES.” He is referring to his album “After Hours”, which continues to be a never-ending saga. No complaints here.

“After Hours” debuted at the top of the latest Billboard 200 album chart and the Hot 100 singles chart. Additionally, ‘Blinding Lights’ stayed in the Top 10 of the Hot 100 rankings for 28 weeks and earned most weeks in the Top Five for any artist in the chart’s history. According to Nielsen, “After Hours” is the biggest opening of the year so far (444,000 sales in U.S.).

See below another Instagram post of the star promoting his new video.

https://www.instagram.com/p/CGpz87vhjKO/?utm_source=ig_web_copy_link

After Hours Music Videos

‘Too Late’ marks the 6th visual installment from the album. Other videos The Weeknd has launched from the “After Hours” fantasy include ‘Heartless’, ‘In Your Eyes’, ‘Until I Bleed’, and the big hit ‘Blinding Lights’. The Weeknd also created a 5 minute short film for the song ‘After Hours’ itself.

Real name Abel Tesfaye, The Weeknd created the music videos to all coincide and supposedly take place in the same one night. The “character” is having a really bad night and there are tons of references within each video. In an interview with Variety, the singer explains some references: “There’s the ‘Chinatown’ reference with the broken nose, the ‘Jacobs Ladder’ reference with the subway, ‘King of Comedy’ for Jimmy Kimmel, ‘Trouble Every Day,’ ‘Possession,’ ‘Dressed to Kill’ with the elevator — and of course ‘After Hours,’ Martin Scorsese’s [1985] film, is the obvious inspiration, with all this madness taking place in one night.”

He also highlights that the videos tie in with the music, but sometimes it feels like the music is ‘more the soundtrack for it, the [musical] score.’ Another fun fact is: ‘Blinding Lights’ was the fastest melody that The Weeknd ever made; He went into a room for 20 minutes and wrote the entire song.

Kristen Fessler| IG: @kristenfess | Twitter: @kristenfessler