Wednesday morning, Kanye West officially launched the Yeezy Gap hoodie, and it sold out in less than 24 hours. The “perfect sweater” that sells for $90 is the second release from the Yeezy Gap Collection. The hoodie was available online, and folks couldn’t wait to get their hands on it.
The Yeezy Gap Hoodie nicknamed the “Perfect Sweater”
When available, the Yeezy Gap hoodie comes in an array of colors, unisex sizes, and also sizes for children. The children’s hoodies sell for $70. The hoodie is 100% double-layer cotton, designed without logos or draw strings, and is limited to the U.S.
Kanye West who has recently been seen out and about rocking the now sold out hoodie, inked his 10 year multi-billion dollar partnership with Gap in June of 2020. Gap was looking to revive its fortunes and thought that collaborating with West would help them to do that. West’s creative plan was to create modern and elevated basics for men, women, and children at accessible price points. The first item released from the collection was the blue Yeezy Gap Round Jacket”, that retailed for $200.
The Significance of Sweatshirts
West has billion dollar ambitions for the Yeezy Gap deal. He may be well on his way to seeing that come to fruition. The hoodies appear to be a huge success. They have been popping up at the price of $900 in resale value. West did an interview with Vanity Fair in 2015. In that interview he said, “I believe that sweatshirts are the way of the future.” The hoodie remains sold out and no other details have been provided as to when they will return. However, you can still go onto the Gap’s website, and select the Yeezy Gap hoodie of your choice. You will then be prompted to enter your information. Once the item is back in stock, you will be alerted.
By chi_journalist
Follow me at chi_journalist on Instagram and Twitter and @ ChicagoJournalist on Facebook