Travis Scott and his 2020 Successes

Jerritt Clark/Getty Images Showing Travis Scott for McDonald’

Travis Scott and his 2020 Successes

La Flame has landed a ton of sponsorship in 2020. Here is a recap of all of them. Even though he didn’t release an album in 2020, he still reached up to four billion streams on Spotify. His team is obviously working hard for him as he gets partnership after partnership, making his brand and name rock solid.

According to the recent Forbes 30 under 30 issue, the hip hop star made upwards of $100 million dollars this 2020 through partnerships and sponsored merchandise. It seems that La Flame has the power to make anything look good. Even a nugget shaped body pillow.

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That pillow came from a partnership with McDonald’s where he has a signature meal. He made $5 million from McDonald’s and reportedly made $15 million from merchandise sales.

It seems that brands are also hungry to work with him as Mattel approached him for a custom Hot Wheels car. As Scott uses cars as his aesthetic for the Cactus Jack album, Mattel released a Travis Scott x Hot Wheels car that looks exactly like the car in the album cover. His cars aren’t the only thing he’s bringing to his fans. He also created a curated Fortnite experience that centers him as the star.

He now also holds the position of Creative Partner at SONY for the Playstation 5. There are rumors that he recieved $1 million in that deal in addition to doing voiceover for some commercials. However, Forbes estimates that the contract will result in $20 million worth of a co-branded console and possible Travis Scott video game in the future.

He has also made his own merchandise by launching his own Space Rage scent. He only released two products: A $95 scented candle and a $285 perfume bottle. Both sold out. With all of this, Scott is on track to be the highest-paid celebrity in 2021.

We are rooting for your growth La Flame!