Photo by Samson on Unsplash
Starco Brands (OTCQB: STCB), the pioneer of innovative, behavior-changing products, is celebrating the remarkable success of its flagship product, Whipshots®. Co-founded by global icon Cardi B, Whipshots® — a vodka-infused whipped cream — has taken the market by storm, breaking sales and distribution records nationwide.
“Whipshots’ tremendous growth is a testament to our ability to innovate and meet consumer demand,” said Ross Sklar, CEO of Starco Brands. “These milestones are not just numbers but represent a deeper connection with our audience, reflecting their trust and excitement for the product. We are thrilled about the future possibilities for Whipshots and Starco Brands as a whole.”
Key Achievements:
Record-Breaking Sales & Distribution
Since its debut in February 2022, Whipshots® has consistently outperformed expectations, selling over a quarter of a million cans every month. In less than two years, it has surpassed four million cans sold, marking a significant achievement for the brand. Whipshots® is now available in 39 states and the District of Columbia, through major retailers such as ABC Fine Wine & Spirits, Albertsons, BevMo, Meijer, Total Wine & More, Safeway, and select Walmart and Kroger locations. The brand’s distribution reached new heights in December 2023, setting a record for the highest number of units shipped in a month.
Surge in Shipments
In 2023, Whipshots® shipments exceeded 230,000 cases, a 73% increase compared to the previous year, further solidifying its widespread appeal and demand across the U.S.
Expanding Flavor Range
Whipshots® originally launched with three classic flavors: Vanilla, Mocha, and Caramel. Building on this success, Starco Brands has rolled out seasonal Limited Time flavors like Peppermint, Lime, and Pumpkin Spice in late 2022 and throughout 2023. These new flavors have amplified the brand’s appeal, driving sales and expanding its core flavor lineup. The company plans to continue innovating with new seasonal offerings and improvements to the flagship flavors.
Strategic Partnerships & Marketing Campaigns
In June 2023, Whipshots® forged a strategic partnership with AMC Theatres, bringing the brand to bars in the nation’s largest movie theater chain. In November 2023, the company launched an eye-catching holiday marketing campaign featuring Cardi B and Patti LaBelle, which garnered more than 2 billion earned media impressions within just four days.
About Whipshots®
Whipshots® is the world’s first vodka-infused whipped cream, a revolutionary product developed by Starco Brands in partnership with Cardi B. Launched in 2021, Whipshots® offers a fun, sophisticated twist on the classic whipped cream, blending indulgence with a kick of alcohol. The non-dairy, shelf-stable treat has earned multiple awards, including a Double Gold medal at the 2022 SIP Awards and a Gold medal at the Los Angeles International Spirits Competition. Whipshots® can be found alongside spirits at major retailers and in select hospitality venues nationwide. Follow Whipshots® on Instagram @whip_shots and visit whipshots.com for more details.
About Starco Brands
Starco Brands (OTCQB: STCB) is a disruptor in the consumer product space, creating innovative products that redefine everyday experiences. With a portfolio of breakthrough brands such as Whipshots®, Art of Sport (co-founded by Kobe Bryant), Winona®, Skylar, and Soylent, Starco Brands continues to innovate across eight different product categories. The company’s stock is publicly traded on the OTCQB, allowing retail investors to join in on the exciting growth of these cutting-edge brands. Visit starcobrands.com to learn more.
Forward-Looking Statements
This press release contains forward-looking statements about Starco Brands’ plans, growth prospects, and product developments. These statements, including those about sales projections, market opportunities, and future products, involve risks and uncertainties. Actual outcomes may differ materially from those expressed in forward-looking statements. Starco Brands undertakes no obligation to update these statements unless required by law. For a detailed discussion of risks, see the company’s SEC filings at starcobrands.com.
