BIA’s “Whole Lotta Money” Inspires Run on Heel’s

BIA is not only making hits. She is making markets move.

In recent headlines, certain shops are linking their reduction in Bottega Veneta heels to BIA’s song “Whole Lotta Money.”

Although the song has been out since December of 2020, it recently blew up again.

According to sources, the song originally gained its viral status through Tik Tok. “Whole Lotta Money exploded on the app, with close to 280,000 videos,” Harper’s Bazaar contributor Eric Gonzales wrote. Then Nicki Minaj jumped on the track. “Months later a remix featuring Nikki Minaj made it even bigger,” the writing team at Gonetrending.com noted. In fact, the track inspired so much hype that there was a run on the luxury brand of heels in some shops.

Going viral in the fashion world surprised BIA

BIA was not exactly expecting the release to go viral. “I stopped having expectations, because I’ve been making music for a long time, and I’ve realized that I want the best for my music,” she said in an interview. But she’s not exactly upset with the outcome. Indeed she was pleasantly surprised when she went to buy her own pair of Bottega Venetas and they were sold out, according to a Tweet.

For BIA music is a passion and calling

Photo Credit: Bonnie Nicholds

BIA sat down to talk about her music and her growth as an artist in a 2020 interview with LADYGUNN  before the release of her extended play “For Certain,” which features “Whole Lotta Money.” BIA was quick to refer to her artistry as a calling, or rather, her purpose. “I’m speaking my truth and I’m living in my purpose and that’s what I’m certain about,” she said. BIA is receiving big buy-in from her fans. Surely all of this is making BIA a “whole lotta money” and sending her smiling right to the bank. But I guess you can say she called it:

“Fendi on my body, but my feet is in Bottega
B****, I’m getting money…”

And if you are wondering, the answer is yes

The Bodega is a regular go-to for BIA. “On the corner, right next to my dad’s house was a Bodega,” she said. “So I’ve always been going to bodegas. Oh, yeah. I wear my jewellery every day.”

But there is no need to worry. Stores are restocking if you want to rock Bottega Venetas like BIA.

You can find them on Bottegaveneta.com.

Looking for another Nicki Minaj team-up? Check out our retrospective article.

Renae Richardson