Charlamagne tha God has partnered with iHeartMedia to launch the Black Effect Podcast Network.
In this business you don’t get what you deserve, you get what you negotiate…….All Praises Due To God!!!! https://t.co/ku1cjSfhNa
— Charlamagne Tha God (@cthagod) September 9, 2020
The podcast network “is positioned to become the world’s largest podcast publisher dedicated to Black listeners, bringing together the most influential and trusted voices in black culture for stimulating conversations around social justice, pop culture, sports, mental health, news, comedy and more.”
Charlamagne’s vision for The Black Effect “is to amplify, elevate, and empower emerging and established talent. Our goal is to shift the narrative from Black creators signing transactional deals, to instead forming legacy partnerships that build generational wealth while allowing each creative to have an equitable stake in their future. As a long-time partner of iHeart, it’s an honor to make history with them.”
With this partnership, the nationally syndicated radio show, “The Breakfast Club,” will have replays in the form of a podcast as its flagship show.
The Black Effect Podcast Network official 18-show lineup will include: “Carefully Reckless” with Jess Hilarious; Whoreible Decisions” with Mandii B and Weezy; “The 85 South Show” with Karlous Miller, DC Young Fly and Chico Bean; “Straight Shot No Chaser” with Tezlyn Figaro; “Laugh and Learn” with Flame Monroe (executive produced by Tiffany Haddish) and more.
All of the shows that will be featured on The Black Effect Podcast Network will be distributed through iHeartMedia podcast platform, iHeartPodcast. According to Podtrac, iHeartRadio “is the leading podcast publisher” with over 225 million downloads monthly.
PepsiCo Beverages, in partnership with OMD, is the first partner for the podcast network. Katie Haniffy, PepsiCo Beverages’ Head of Media, says that PepsiCo is excited “to support this groundbreaking partnership as soon as Charlamagne and iHeart shared their vision for the network. This opportunity connects our brands to consumers through the newer trusted medium of podcasting, and more importantly, supports the overall PepsiCo strategic initiative to invest in Black communities and support diverse voices.”
Read the full press release here.
Alisha Brown | Instagram & Twitter: @lishablive
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