‘Yeezy’ line from Gap and Kanye West can bring around $1 Billion in sales revenue, Wells Fargo states
CNBC reports that fashion brand Gap and rapper Kanye West soon start selling the new ‘Yeezy’ line they collaborated on. Analysis by financial services company Wells Fargo shows merchandise sales can result in around $1 billion.
So far, Gap and Kanye have released a $200 blue “Round Jacket.” On the ‘Yeezy’ section of Gap’s website, the coat was quickly sold. One can now purchase it from the resellers around twice the price or more. The Gap website itself is currently only available for email updates.
Wells Fargo analyst Ike Boruchow’s research shows that final sales should result in $990 million. The company interviewed 530 Gap customers and 470 other people. The results show that 64% of Gap customers are willing to buy clothing from the upcoming line; 75% of people from another group plan to do the same. The upcoming clothing brand has big expectations customer-wise; on top, the margin rate for Kanye’s and Gap’s cooperation fruits result in 50%, which is high for apparel.
A year ago, Kanye and Gap announced their collaboration. We were following their relationship back then, check our article on it.
Written by Nikita Serdiuk | IG: @nikitasrdk
