James Harden Launches His Signature Wine Collection This Year

NBA star James Harden has decided to start another business venture. He is now entering the alcohol business with his own wine. Harden is expected to release a J-Harden wine collection this year. James Harden threw a launch party to celebrate the upcoming release.

J-Harden Wines Launch Party

James Harden had to throw a party to introduce his wine to the world. The J-Harden Wine launch party was held in West Hollywood at the Catch LA restaurant.

James Harden, Travis Scott and Trevor Ariza at J-Harden Wine Launch Party / Credit: Gopuff

A James Harden party is always a can’t-miss event, and the stars know this. So, it’s no surprise that the stars showed up to show their support. Joel Embiid, Trevor Ariza, DeMar DeRozan, Michael Rubin and Travis Scott all made an appearance.

J-Harden Wines

Harden teamed up with Accolade Wines to release his new wine collection — his first. California Cabernet Sauvignon and California Red Blend will be among the first wines available in the collection.

J-Harden Wines will become available for purchase on the first day of September. You can buy a bottle at H.E.B. and on the Gopuff app.

James Harden and Joel Embiid at the J-Harden Wine Launch Party / Credit: Gopuff

According to NewsDirect, Accolade Wines has its headquarters in Australia. Accolade already has a great reputation in the U.K. and Australia. The company has no outside influence, because it does everything in house, making it a one-stop shop for the entire business. This is a great place for the J-Harden brand.

Other Business Ventures

James Harden is not a newcomer when it comes to business ventures. He has his hands in multiple industries, including sports ownership, e-commerce and the food industry, and that is just a short list of his other businesses ventures.

SportsCasting reports that James Harden has ownership of two professional soccer teams, one being the MLS Houston Dynamo and the other being the NWSL Houston Dash. The move to purchase majority shares in these teams came in 2019 for a price tag of $15 million.

BusinessWire reports that James Harden is a board member of Saks, an e-commerce platform. Saks’ mission is to create a unique shopping experience for customers while becoming a top choice for buyers.

James Harden is also the owner of an upscale restaurant. That restaurant Thirteen is located in the heart of Houston, Texas.

Last night we honored Black Excellence at my restaurant to kick off my JH-Town weekend proud to apart of the Black Owned Businesses thriving in Houston 🖤 pic.twitter.com/mO1wTx9BPu

— James Harden (@JHarden13) August 28, 2021

Xavier “Writer X” Griffin | Facebook @WriterX93 |Twitter @WRITER_X_713| Instagram xaviegriffin81