Kid Cudi launched Wicked Awesome Records in 2011, but hasn’t signed anyone to the label. This 2021, he is finally opening the doors to artists to join his team. Not only that, but he is also looking for producers. He took to Twitter to announce the news. “Im tryna finally sign artists to Wicked Awesome,” Cudi wrote. “Im on the [look] out – Scott.”
Im tryna finally sign artists to Wicked Awesome. Im on the 👀 out – Scott
Wicked Awesome was the brainchild of Kid Cudi’s previous label, Dream On. Dream On, founded alongside producers Plain Pat and Emile Haynie, was dissolved after the release of Man on the Moon. Ever since then, Wicked Awesome has released every single Cudi song.
“Wicked Awesome was there officially when I did WZRD,” Cudi said in an interview with Power 106. “That was the first project that I did on Wicked Awesome and it was an outlet for me to just branch out on my own, and creatively and business-wise take things to a different space for me. Wicked Awesome… where do I see it going? Right now it’s just the music but who knows? … Wicked Awesome is gonna be maybe beyond music. It could be movies, it could be a lot of things, producing TV shows. Just the name I think is really dope it has a ring to it.”
He continued, “The whole motivation is just bringing authenticity back to the forefront. Bringing real content, bringing real emotion, the realness … Wicked Awesome is about being a real human being, making real music, talking about real things that people deal with on a day-to-day basis. Guide those people, help ’em learn, help ’em so they realize that they’re not alone, and that’s always been my mission statement.”