Grammy-nominated rapper Lil Yachty announced the launch of his new frozen pizza line Tuesday. The brand, named Yachty’s Pizzeria, will sell frozen pizzas exclusively from Walmart stores across the nation.
Lil Yachty’s pizza line is the first from Deep Cuts, the U.S brand of premium frozen pizzas. Deep Cuts was created by Universal Music Group for Brands, the brands division of UMG. The pizzas are manufactured by Richelieu Foods, a private company known for its quality products in frozen foods. Yachty expressed his enthusiasm for the new brand in a public statement.
“I’ve loved making and eating pizza my whole life, so this is a project I’m really excited about and have been for a long time,” the rapper said. “We made some wild flavors but there’s still something for everybody. I take my pizza seriously so I’m looking forward to seeing what people think.”
Yachty’s Pizzeria comes in four delectable flavors including Hot Honey Cheese, Pepperoni & Bacon, Veggie Supreme and Buffalo Style Chicken. All pies will be sold at a retail price of $6.98. Speaking for UMG’s Global Brands division, VP Richard Yaffa issued a statement of his own.
“Yachty’s Pizzeria is an exciting example of a strategic brand extension that both represents the artist’s interest, passion and personality as well as a way to help him expand his business portfolio,” Yaffa said. He also added that brands such as Yachty’s Pizzeria help “find new ways for our artists to connect with their fans around the world.”
Yachty has been a pizza lover for most of his life. He even told 88Rising in 2016 that he’s eaten a slice almost every day since the second grade.
“I eat pizza every day for my whole life,” the Atlanta rapper said. “That’s just my life now.”
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However, Yachty has laid low in terms of music so far in 2022, having not released an official single. He recently brought in his 25th birthday with Drake in Turks and Caicos, sporting a new OvO tattoo as a tribute to the Canadian rapper.
He also isn’t the only rapper to venture into the food industry in recent months. In August, Snoop Dogg dropped a new cereal called Snoop Loopz, falling under the Broadus Foods brand. He even released a video of the cereal box, declaring that the cereal would dominate the grocery game.
Written by Olan Bryant
